My name is Martini and I'm a product designer.
That means I make things like computer hardware and yo-yos. It also means I design systems like mobile apps and medical experiences. Before I make anything, I watch people, talk to them, and try to understand the complexities of their needs. More recently, I've discovered a love for coaching other UX designers and researchers, and have been leading a team.
I use design to help people understand their bodies as the director the product design team at Counsyl, a DNA company in South San Francisco, CA. In this biotech space, design provides a bridge between the purely mechanical and the profoundly human.
While my work has become increasingly strategic in recent years, I continue to love getting my hands dirty for everything from rapid prototyping to production-grade products.
While getting an MS in Design at Stanford, I developed an interest in User Experience Design. I jointly led a team of students on a year-long project, researching the museum experience and creating an exhibition.
I first became interested in the the medical space as Designer-in-Residence at Palo Alto Investors, a public equity firm specializing in the healthcare sector.
I do freelance work with startups who need design and strategy assistance, and have worked with startups at the incubators Social + Capital and Harrison Metal, as well as the Stanford Graduate School of Business.
I spent my formative years perfecting my midwestern work ethic and enjoying all four seasons in my native Minneapolis, MN.
Like everyone, I am shaped by the circumstances of my childhood, and have used my personal experiences to find meaning in the product design work I do.
My older sister, Sarah, was born with a genetic disease called Rubinstein-Taybi syndrome. In addition to becoming familiar with visiting the ICU at the local children's hospital, I had the opportunity to attend schools with strong special education programs and rode the "Special Ed" bus with Sarah for many years. Growing up with a sister who had myriad physical and mental challenges made me acutely aware of how a child's disability can affect an entire family and how poorly the world is designed to accommodate people who have physical challenges.